Copywriting, Editing & Localisation.

Some samples of my work as in-house copywriter and copyeditor at Daniel Wellington between 2017 and 2022.

I was in charge of creating campaign copy, product names and descriptions and the establishment of a consistent tone of voice for the English speaking markets as well as Italy.

In my time as global CRM Lead I also owned the communication strategy and content creation for email marketing and automation.

Campaign Copy.

Product launches and campaign copy, focus on APAC region

Concept development in collaboration with Design and Marketing stakeholders

Localisation,
UX, Proofreading.

Newsletter content for local market activations

Proofreading of Global campaign material

UX focus to reduce pain points in customer journey

Product Copy.

Product descriptions for local launches

Product features, editorial copy and SEO page descriptions

Product naming

Email Marketing & Automation.

Inspire. Convert.

The human touch.
Editorial storytelling and lifestyle inspirational content to strengthen brand image beyond pure sales campaigns.

SEASON LOOKBOOK ☀️
                                                           
WATCHES | JEWELRY | COLLECTIONS
 
 

DRESS FOR THE SEASON

We’ve put together a lookbook with
4 ways to style your watch depending on the season.
Take our tips and experiment with textures, materials and
color palettes to create an eclectic look.
 
 
 
 
 

SPRING DREAMS

Hello sun!
As the days slowly warm up and the flowers bloom, it’s finally time to bring out the colors!
Say goodbye to black and grey, bring out the florals (groundbreaking, right?) and pastels.
When it comes to pairing your watch to your outfit, go for light straps to round off your look with a delicate finish.
DISCOVER THE LOOK
 
 

SUMMER SHINE

Show off your tan with a bright pop of color 💥
Finish off the look with some arm candy
and let your wrist do the talking.
Pro tip: Stick to complementary colors. Warm tones coordinate with rose gold accents and cooler tones with silver accents.
DISCOVER THE LOOK
 
 
 
 
 
 

AUTUMN LEAVES

Autumn is the perfect season for earthy tones, so bring out the beige!
A rose gold watch with a black dial is the edgy twist you need to complete the look. Also – leather straps never disappoint.
DISCOVER THE LOOK
 
 

WINTER WARMTH

Winter is here… don’t forget to layer up!
Listen, some might say the cold weather is strictly reserved for black and dark hues.
We say, you do you. Just remember our golden rules: silver accents with achromatic colors and rose gold accents with bright colors.
DISCOVER THE LOOK
 
 
 
 
explore more styles
 

Get inspired by how our global community wears our products and find an array of versatile combinations for a unique look.
 
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Daniel Wellington AB
Vasagatan 12, Stockholm 11120, Sweden
It’s all in the accessories
                                                           
WATCHES | JEWELRY | COLLECTIONS
 
 

WHAT'S THE SECRET TO LOOKING PUT TOGETHER?

The answer is simple, it’s all about the accessories. Daniel Wellington watches and accessories are classic essentials that effortlessly complement your outfit, no matter the occasion.

We’ve put together a style guide with a few tips, which we hope will inspire you to take your look to the next level and add your own personal touch.
We love seeing your looks and getting inspired by the DW community!
 
 
 
 
 

KEEP IT SIMPLE

When wearing light colors, the Iconic Link in rose gold (white dial) will give your look an eye-catching and striking finish.
DISCOVER THE LOOK
 
 

SLEEK & CHIC

Our petite collection is the epitome of contemporary minimalism. Designed to be your everyday companion, these delicate watches enhance your look with a dash of elegance. We love pairing our mesh watches, like the Petite Melrose, with pastels and lighter shades for a cohesive ensemble.
DISCOVER THE LOOK
 
 
 
 
 
 

MAKE A STATEMENT

A monochromatic dark toned palette is the best canvas to contrast with silver accents.
The Iconic Link in silver is your ideal statement piece. It adds a hint of edginess and the black dial seamlessly coordinates with the dark hues in the outfit.
DISCOVER THE LOOK
 
 

PLAYFUL ACCENTS

Our colorful NATO straps will always be a classic, summer essential.
The Classic Canterbury for example, is worn best with neutral or matching tones to avoid any color clashes and to ultimately shine as the focal point of your look.
DISCOVER THE LOOK
 
 
 
 
explore more styles
 

Get inspired by how our global community wears our products and find an array of versatile combinations for a unique look.
 
Store Locator |Contact us | Unsubscribe

Read how Daniel Wellington processes your personal data.

Daniel Wellington AB
Vasagatan 12, Stockholm 11120, Sweden

Post-Purchase Flow.

Entertain. Assist.

A helping hand.
What's needed when it's needed.
Product care, style tips and a peek at what goes on behind the scenes.

Questions on your new DW product? We have the answers!
                                                           
WATCHES | JEWELRY | COLLECTIONS
 
 
 
 
 

Dear Customer,

Thank you for your purchase!

Your order will be with you soon... and so the anticipation begins.
We all know the excitement of waiting for a new accessory that will elevate your style to the next level.
There’s no feeling quite like it.

While you wait for your package, find out about how to take care of your new Daniel Wellington accessories and read through our FAQs.
 
 
 
 
 
 

HOW DO I CHANGE MY STRAP?

Our interchangeable straps are designed to give you the freedom to change your style every day and fit your mood.

At the link below, you can watch an instructional video on how to replace your strap. You'll find the tool in the watch box, underneath the display cushion.
You'll also be able to use any similar small item to adjust the size.
see the video
 
 
 

FAQ

Our most frequently asked questions are at the link below.
From shipping to warranty to product information, all the answers you need are just one click away.
see questions & Answers
 

Still have a question? Our customer service agents will be happy to assist you.

We hope you’ll love your new Daniel Wellington products!
 
Store Locator |Contact us | Unsubscribe

Read how Daniel Wellington processes your personal data.

Daniel Wellington AB
Vasagatan 12, Stockholm 11120, Sweden
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Writing & Photogaphy.